
In the early 1960s, Fred Brooks managed the development of IBM's System/360 computer systems. After it was done he penned his thoughts in the book The Mythical Man-Month which became one of the most influential books on software development after its publication in 1975. Reading it in 2026, we'll find some of it outdated, but it also retains many lessons that are still relevant today.
The book contains Brooks's law: “Adding manpower to a late software project makes it later.” The issue here is communication, as the number of people grows, the number of communication paths between those people grows exponentially. Unless these paths are skillfully designed, then work quickly falls apart.
Perhaps my most enduring lesson from this book is the importance of conceptual integrity
I will contend that conceptual integrity is the most important consideration in system design. It is better to have a system omit certain anomalous features and improvements, but to reflect one set of design ideas, than to have one that contains many good but independent and uncoordinated ideas.
He argues that conceptual integrity comes from both simplicity and straightforwardness - the latter being how easily we can compose elements. This point of view has been a strong influence upon my career, the pursuit of conceptual integrity underpins much of my work.
The anniversary edition of this book is the one to get, because it also includes his even-more influential 1986 essay “No Silver Bullet”.
My note to my kids about AI went viral with many parents. I touched on the note this week while taping an NPR segment — the topic clearly hit a nerve.
Hey kid, we gotta talk.
I want to be blunt — and insanely useful — in helping you navigate the uncertainty, fast change and new opportunity of the current moment. It's bolded because it's so easy to lose hold of hope and action, a dynamic duo. Don't. Ever.
First, a gut check. It's normal to be anxious. I see what you see: AI eating up work, phones eating up attention, politics eating up hope. That's a lot. It's real.
I'm not here to lecture or scold. I want to provide a different, brighter way to think about this moment — and help you navigate it.
You're not behind. You're early. Nobody knows what the hell they're doing with AI yet — not your professors, not your boss and not your friends. They simply know what you do: This is big, perhaps discovery-of-electricity big.
Your major isn't your destiny. Yes, this is a tougher-than-usual job market. Yes, it's likely to get tougher as AI gets better. Yes, it will get more competitive to land your dream job.
Build a bionic brain. Use your phone differently. Find smart people on social media or YouTube with smart, practical tips for doing what you want to do better. Replace your daily doomscrolling with that content.
You control you. Those are the three most important words I can give you. Say them to yourself every morning. You don't control the economy. You don't control AI. You don't control the president, the algorithms, the job market or the group chat. But you control you.
Get engaged. Nothing makes us feel better than being with others and helping others. I'm not being cheesy or preachy, so don't roll your eyes.
I'm not going to pretend the world isn't changing faster than it ever has. And no, I don't have all the answers.
📱 Let Jim know what you think: finishline@axios.com.
📈 If you're a CEO or on a CEO's team: Ask to join Jim's new weekly Axios C-Suite newsletter.
The hardest thing to write is less.
Anyone can generate words now. A prompt and a few seconds and you have paragraphs, pages, a manifesto. The machine never runs dry. Which means the words themselves have stopped meaning anything. Volume has become silence.
What’s rare—what’s difficult—is knowing when you’ve said enough. Cutting the sentence that’s technically correct but doesn’t earn its place. Trusting the reader. Trusting the idea. Trusting the white space to do work.
Brevity was always a discipline. Now it’s a statement. When everything around you is excessive by default, choosing fewer words takes courage. It says: I thought about this. I edited. I respected your time more than I needed to show my work.
The web taught us to fill space. AI finished the job. Content covers every surface now, every silence anxious to be noise.
Learn to be quiet on purpose.
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